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Number 96 (TV series)
''Number 96'' was a popular Australian soap opera set in a Sydney apartment block. Don Cash and Bill Harmon of the Cash Harmon Television production company, produced the series for The 0-10 Network, which requested a ''Coronation Street''-type serial, and specifically one that explored adult subjects. The premise, original story outlines, and the original characters were devised by David Sale who also wrote the scripts for the first episodes and continued as script editor for much of the show's run. The series proved to be a huge success, running from 1972 until 1977. ''Number 96'' was so popular it spawned a feature film version, filmed in December 1973, which became one of the most profitable Australian movies ever made. ''Number 96'' was known for its groundbreaking sex scenes and nudity and for its comedy characters. The series was the first in the world to feature an openly gay regular character.〔(Australian Lesbian and Gay Archives )〕
==Background==
Number 96 was launched amid much controversy on 13 March 1972. Channel 10 had suffered dismal ratings and was almost bankrupt. There was a feeling with executives that "we have nothing to lose - Let's make it or break it." Number 96 was launched out of desperation. Sales Manager Ian Kennon was hopeful that the series would pull the station back from the brink. A simple promotional campaign - each night for several weeks before its debut, the message ''Number 96 Is Coming'' would appear on screen during Network 10's advertisements. No explanation was given, and it stimulated curiosity. This was backed up with full-page newspaper advertising with a countdown saying "In 7 days Australian Television Loses Its Virginity." then "In 6 Days" etc. etc. When the series premiered viewers were presented with a level of titillation and taboo subjects that had never been seen on Australian television before, and the event came to be known as ''The night Australian television lost its virginity.''
On the day the first episode of 96 was to air, staff at the Channel 10 studios were alarmed to see hordes of protestors assembling and parading on the front lawn of the studios with signs reading "Ban this Filth", "Protect our Children", "Where has Decency Gone?" etc. The doors of the studios were locked as a security measure. When the publicity Director Tom Greer arrived at his usual 11 AM, there were cries from staff of "what have YOU done? How do we get rid of these people?" Tom in his usual unflappable way said "Get rid of them ... You must be joking ... Send them tea and biscuits ... Send down the news cameras and do live cross overs to the lawn every hour." This massive free publicity ensured all TV sets that night were tuned to Channel 10.
Ian Kennon's hopes were fulfilled. The show was an instant hit Australia wide. Advertisers scrambled to be placed into the 96 slot. So justifiably, the advertising rates were a premium.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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